Masters in Tourism Management (Semester System)
The department of Tourism and Travel Management was established in the year 1996.
Tourism and travel management was introduced as one of the vocational subjects in
the college under the UGC’s “Vocationalisation of education scheme”.
BBK DAV is the first college of the Punjab to start TTM (Tourism and Travel Management)
and MTM (Masters in Tourism Management) and since then, this department has been
doing very well by providing skilful and practical guidance to the students to be
successful in the professional field. Due to the effective teaching methodology
designed by the department i.e. by doing group discussion,seminars, conducting tours,
classroom participation etc, the students become quiet skilled in the act of delivering
presentation and other practical skills required in this highly competitive service
industry.
Activities of the Department
- The tourism department remain active throughout the
whole session and undertakes a member of activities from time to time to inculcate
practical skills amongst the students.
- The students are taken to a number of renowned,
prestigious hotels like Country Inn & Suites, Hotel Mohan International, Hotel
MK, Hotel Ista etc. to gain insight into the actual functioning of various department
of the hotel.
- Various educational trips and excursions are
organised by the department from time to time to various destination to know the
facts and the figures, history and the importance of these tourist destinations.
- Lectures on personality development and grooming
are also conducted for the students to enhance their personality and develop their
grooming skills.
- The students also visit Guru Ram Das International
Airport from time to time and interact with the airport officials who gives them
knowledge about the aviation sector.
Subjects (2013-14)
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Semester - I
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Semester-II
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MTM-1 TOURISM BUSINESS
MTM-2 PRINCIPLES OF MANAGEMENT
MTM-3 TRAVEL AGENCY AND TOUR OPERATIVE BUSINESS
MTM-4 GEOGRAPHY OF TOURISM
MTM-5 COMMUNICATION SKILLS IN TOURISM
MTM-6 FRONT OFFICE OPERATIONS
The students are supposed to go out for an educational trip for 5-10 days after
the completion of semester I during the vacations. A field trip report will be prepared
by the students. Evaluation of this report will be done and viva will be taken in
semester II under the paper MTM 12.
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MTM-7 UNDERSTANDING TOURISM MARKETS
MTM-8 AIRLINES MANAGEMENT AND AIRLINES TICKETING
MTM-9 COMPUTER APPLICATIONS IN TOURISM
MTM-10 TOURISM MARKETING
MTM-11 HOUSEKEEPING AND FOOD & BEVERAGE DEPARTMENT
MTM-12 FIELD TRIP REPORT AND VIVA VOCE
The students will undergo “ON THE JOB TRAINING” for 4 weeks in a travel
agency or airlines or hotel after the completion of semester II during the summer
vacations. A report will be prepared by the students on the basis of this training
Evaluation of this report will be done and viva will be taken in semester III under
the paper MTM 18.
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Semester-III
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Semester-IV
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MTM-13 SALES AND ADVERTISEMENT IN TOURISM
MTM-14 FINANCIAL MANAGEMENT
MTM-15 TOURIST TRANSPORT MANAGEMENT
MTM-16 HOSPITALITY AND MICE TOURISM
MTM-17 MANAGING PERSONNEL IN TOURISM
MTM-18 REPORT OF ‘ON THE JOB TRAINING’AND VIVA VOCE
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MTM-19 TOURISM POLICIES AND PLANNING
MTM-20 TOURISM IN PUNJAB
MTM-21 EVENT MANAGEMENT
MTM-22 ENTREPRENEURSHIP DEVELOPMENT
MTM-23 TOURISM PRODUCTS IN INDIA
MTM-24 FOREIGN LANGUAGE-FRENCH
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